The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.

New Product Marketing Strategy

Marketers have numerous tried and tested methods for developing successful new product marketing strategy, many of which include some kind of social media element. This means that a new product marketing strategy is now largely reliant on the Internet. Success always starts with a strategy, and for your new product, this is a necessity.

Internet marketing has become so vast that marketers need different strategies for marketing products through different online platform. A Pinterest strategy will not look like a Facebook strategy; therefore, it is important to determine what kinds of Internet marketing are most appropriate for your product. However, there are some general practices that should always be applied.

Finding Your Demographic

When developing your new product marketing strategy, start by compiling a list of the kinds of people who will be most interested in your product. Be as specific as possible. It might be helpful to take your description of your target market and identify real people on social networks who represent your target customer.

Generate a Buzz

Offering freebies is also a great way to generate a buzz about your product online. Ask people to share or Retweet a photo of your product for a chance to win one for free. Freebies and promotional offers can also help to brighten up your everyday press release to bloggers. Find a blog that has a niche that relates to your product and offer them free samples in exchange for writing a review of your product.
If there are celebrities or industry influencers that fit your target market, offer them freebies. If they like your product, chances are they’ll send a “Thank You” tweet or post that will drive loads of online traffic to your product’s social media accounts or website.

Use SEO

New product marketing strategy should also include Search Engine Optimization (SEO). Analyze your target audience and create a list of keywords they might use to search for similar products. If possible include SEO in your product description or any press releases you submit online. Implement SEO through developing a blog as a part of your product’s website. Your blog’s content determines the success of your SEO strategy. Chances are competitors are using the same words, so providing useful content for your target market is important.

Use blogging and other forms of social media to become an expert in your product’s industry. Use websites like MeetUp and Eventbrite to create powerful events surrounding your product and press releases to tell people about the events. Examples include gallery showings, tastings and fashion shows. Also, join or create LinkedIn groups where you can share information about your product on discussion boards. Sharing and linking back to your website through these social media outlets will also help to build your SEO profile.

Creating a new product marketing strategy is necessary for launching a new product in any market, online or in brick and mortar stores. While not every plan is successful, it is almost impossible to be successful without first developing a plan. A new product marketing strategy is key.

Voice Dictation Mac Software For Big Personal Productivity Gains

Voice recognition software for the Mac OS X operating system has been available for quite a few years now, but the performance of the Mac applications has not been as good as the equivalent PC applications until quite recently. A big advance became possible when Apple adopted the Intel chip, and now Mac users are no longer at a relative disadvantage.The development of voice recognition software for computers was a popular goal that proved to be a big challenge for software suppliers during the 1980s. It took a long time to evolve into efficient and reliable systems that were sufficiently practical to gain a large following of users.By the late 1990s there were two primary suppliers in this market for the Apple Mac computers. They were IBM with their product ViaVoice, and a small start-up company called MacSpeech with a product called ListenDo! In 2000 IBM produced a Millennium version of ViaVoice and MacSpeech launched iListen, both of which were significant advances in performance that worked well enough to win over a growing market. The two products shared the Mac market around half each.Meanwhile Windows PC voice recognition software users were presented with a choice between IBM’s ViaVoice and a product produced by Dragon. Dragon Naturally Speaking emerged as a stronger offering and by 2003 IBM announced that it was withdrawing from the voice recognition software market for both the Windows PC and Mac markets.Dragon Naturally Speaking voice recognition and dictation software came to dominate its sector of the market for the Windows PC. The quality of this software continued to evolve and is now a very usable and practical solution popular with many users.With the withdrawal of IBM’s ViaVoice software for the Mac, MacSpeech became the primary voice recognition software supplier for the Mac. The quality of the iListen product continued to evolve but could never quite match the speed and accuracy that was being experienced by Dragon users on the PC.Part of the difficulty that MacSpeech had in matching the performance of the Dragon software was related to the technology differences between the PowerPC chip used on the Mac and the Intel chip used on the PC. When Apple chose to switch to using the Intel chip technology in the Mac, MacSpeech produced, in 2008, a new version of its software called MacSpeech Dictate. This version was able to use similar technology to that employed by Dragon, and closed the gap between the performance of the voice recognition software applications available for the PC and Mac.Today, Mac users are no longer at a disadvantage compared to PC users when it comes to voice recognition and dictation software. Speech recognition software enables worthwhile productivity gains, and gives access to computers to those who have difficulty using the usual keyboard and mouse devices to input data and commands.MacSpeech Dictate now comes in versions for 13 different English speaking regions and demographics, and for French, German and Italian languages. There are also specialized technical vocabulary versions in English for the medical and legal professions, which facilitate more accurate dictation using the many very specific technical terms and phrases used in these professions.