Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

Content Marketing – The Perfect Promotional Strategy

Many complain of the labor involved in content marketing and that there are easier ‘alternates’ for promoting online. Well both claims are true however what other online marketing strategy can offer you so many ‘deep rooted’ benefits? Publishing content is not a one dimensional approach to marketing on the internet. If done right it will accomplish a lot more than simply promoting goods and services. This strategy can also help build a solid and long lasting foundation for your business as well.

Let’s take a look at 5 very significant ‘contributions’ publishing content can make to your business when marketing on the internet.

Exposure

The exposure you receive when publishing content online is tremendous. Any information you publish tends to circulate for an extended period of time. In fact there is no telling where anything you have created may turn up since people will use it for their websites, blogs or even newsletters. Of course, being credited as the author, no matter where your content is used, will help you maintain a high profile on the internet.

Credibility

Another key benefit this online marketing strategy offers is that if what you publish is of good enough quality it will help you to develop a credible reputation. Credibility is important to have since it leads to trust, and if people trust you it will make your promotional efforts more effective.

Branding

Developing a brand online is another important aspect of marketing on the internet since it makes you more identifiable. By developing a unique identity you tend to stand out thereby giving you a competitive edge. When consistently publishing content that maintains a certain theme, people will begin to associate it more with you and/or your business. In effect what you are doing is reinforcing an ‘image’ that will only grow stronger over time.

Traffic Generating

Any information you circulate should always have a link back to one of your sites. When people become intrigued they will visit your site and if they are impressed will recommend others to do the same.

Viral Capabilities

Many people upon finding anything of interest online tend to share it with their friends and associates. When you circulate good quality information it is bound to be shared and this viral effect will help increase the circulation of your content. Your only effort was to create and publish the information, at this point you can ‘sit back’ and let others spread your work around.

Content marketing may well be a little labor intensive but this online marketing strategy does offers some long lasting benefits. When publishing content you are not only promoting goods and services but also building a strong foundation for your business as well. The 5 contributions this strategy can make to any business marketing on the internet, as mentioned above are hard to ignore. In fact, if you are considering working online, this is one strategy you would be foolish to overlook due to impact it can have on your business.

Facebook Contests Can Help You Market Your Products Online

Regardless of the size of your business or what kind of products you sell, Facebook contests might be a great way for you to reach out to an untapped audience and promote your company online for free. While many people still look at Facebook as primarily a social media tool, it’s also a great way to identify people who are interested in specific types of products and market to them in fun and imaginative ways.

Your Facebook contest can take on many different forms, and hundreds of different examples of successful contests that have been launched on Facebook can be found every day. Generally, it’s best if you offer some sort of a prize that your target audience would be interested in winning, but it doesn’t have to necessarily be very expensive; gift certificates, small prizes related to your company and other inexpensive things work quite well.

The first and most important step is to make sure that your company has its own dedicated Facebook page. In order to do this, you must first have a personal profile on the site. After you’ve set up your business’s fan page, it’s next time to start getting people to “like” the page. You can start by recommending the page to all of your personal Facebook friends, but if you’re really serious about getting a large following, you will want to take advantage of Facebook paid ads that can target people in specific demographics.

After you’ve developed a very large following on your company’s page, it’s time to launch your first Facebook contest. The first question you need to answer is a simple one: what is your goal for the contest to accomplish? If it is simply building new members, then you could make it a requirement for members to recommend your page to their Facebook friends in order to enter.

Remember: you will get better at running successful Facebook contests the more you do it, so don’t limit yourself to one just because you feel it didn’t perform well enough. With consistency, you’ll find that Facebook can be one of the best marketing tools available for building fans and brand recognition.