Regardless of the size of your business or what kind of products you sell, Facebook contests might be a great way for you to reach out to an untapped audience and promote your company online for free. While many people still look at Facebook as primarily a social media tool, it’s also a great way to identify people who are interested in specific types of products and market to them in fun and imaginative ways.
Your Facebook contest can take on many different forms, and hundreds of different examples of successful contests that have been launched on Facebook can be found every day. Generally, it’s best if you offer some sort of a prize that your target audience would be interested in winning, but it doesn’t have to necessarily be very expensive; gift certificates, small prizes related to your company and other inexpensive things work quite well.
The first and most important step is to make sure that your company has its own dedicated Facebook page. In order to do this, you must first have a personal profile on the site. After you’ve set up your business’s fan page, it’s next time to start getting people to “like” the page. You can start by recommending the page to all of your personal Facebook friends, but if you’re really serious about getting a large following, you will want to take advantage of Facebook paid ads that can target people in specific demographics.
After you’ve developed a very large following on your company’s page, it’s time to launch your first Facebook contest. The first question you need to answer is a simple one: what is your goal for the contest to accomplish? If it is simply building new members, then you could make it a requirement for members to recommend your page to their Facebook friends in order to enter.
Remember: you will get better at running successful Facebook contests the more you do it, so don’t limit yourself to one just because you feel it didn’t perform well enough. With consistency, you’ll find that Facebook can be one of the best marketing tools available for building fans and brand recognition.