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Many complain of the labor involved in content marketing and that there are easier ‘alternates’ for promoting online. Well both claims are true however what other online marketing strategy can offer you so many ‘deep rooted’ benefits? Publishing content is not a one dimensional approach to marketing on the internet. If done right it will accomplish a lot more than simply promoting goods and services. This strategy can also help build a solid and long lasting foundation for your business as well.

Let’s take a look at 5 very significant ‘contributions’ publishing content can make to your business when marketing on the internet.

Exposure

The exposure you receive when publishing content online is tremendous. Any information you publish tends to circulate for an extended period of time. In fact there is no telling where anything you have created may turn up since people will use it for their websites, blogs or even newsletters. Of course, being credited as the author, no matter where your content is used, will help you maintain a high profile on the internet.

Credibility

Another key benefit this online marketing strategy offers is that if what you publish is of good enough quality it will help you to develop a credible reputation. Credibility is important to have since it leads to trust, and if people trust you it will make your promotional efforts more effective.

Branding

Developing a brand online is another important aspect of marketing on the internet since it makes you more identifiable. By developing a unique identity you tend to stand out thereby giving you a competitive edge. When consistently publishing content that maintains a certain theme, people will begin to associate it more with you and/or your business. In effect what you are doing is reinforcing an ‘image’ that will only grow stronger over time.

Traffic Generating

Any information you circulate should always have a link back to one of your sites. When people become intrigued they will visit your site and if they are impressed will recommend others to do the same.

Viral Capabilities

Many people upon finding anything of interest online tend to share it with their friends and associates. When you circulate good quality information it is bound to be shared and this viral effect will help increase the circulation of your content. Your only effort was to create and publish the information, at this point you can ‘sit back’ and let others spread your work around.

Content marketing may well be a little labor intensive but this online marketing strategy does offers some long lasting benefits. When publishing content you are not only promoting goods and services but also building a strong foundation for your business as well. The 5 contributions this strategy can make to any business marketing on the internet, as mentioned above are hard to ignore. In fact, if you are considering working online, this is one strategy you would be foolish to overlook due to impact it can have on your business.

Marketers have numerous tried and tested methods for developing successful new product marketing strategy, many of which include some kind of social media element. This means that a new product marketing strategy is now largely reliant on the Internet. Success always starts with a strategy, and for your new product, this is a necessity.

Internet marketing has become so vast that marketers need different strategies for marketing products through different online platform. A Pinterest strategy will not look like a Facebook strategy; therefore, it is important to determine what kinds of Internet marketing are most appropriate for your product. However, there are some general practices that should always be applied.

Finding Your Demographic

When developing your new product marketing strategy, start by compiling a list of the kinds of people who will be most interested in your product. Be as specific as possible. It might be helpful to take your description of your target market and identify real people on social networks who represent your target customer.

Generate a Buzz

Offering freebies is also a great way to generate a buzz about your product online. Ask people to share or Retweet a photo of your product for a chance to win one for free. Freebies and promotional offers can also help to brighten up your everyday press release to bloggers. Find a blog that has a niche that relates to your product and offer them free samples in exchange for writing a review of your product.
If there are celebrities or industry influencers that fit your target market, offer them freebies. If they like your product, chances are they’ll send a “Thank You” tweet or post that will drive loads of online traffic to your product’s social media accounts or website.

Use SEO

New product marketing strategy should also include Search Engine Optimization (SEO). Analyze your target audience and create a list of keywords they might use to search for similar products. If possible include SEO in your product description or any press releases you submit online. Implement SEO through developing a blog as a part of your product’s website. Your blog’s content determines the success of your SEO strategy. Chances are competitors are using the same words, so providing useful content for your target market is important.

Use blogging and other forms of social media to become an expert in your product’s industry. Use websites like MeetUp and Eventbrite to create powerful events surrounding your product and press releases to tell people about the events. Examples include gallery showings, tastings and fashion shows. Also, join or create LinkedIn groups where you can share information about your product on discussion boards. Sharing and linking back to your website through these social media outlets will also help to build your SEO profile.

Creating a new product marketing strategy is necessary for launching a new product in any market, online or in brick and mortar stores. While not every plan is successful, it is almost impossible to be successful without first developing a plan. A new product marketing strategy is key.

Search engines are used for practically everything, from shopping to finding “how to” articles. Most websites are found through using a search engine, however, not all websites get the traffic they need to survive because they do not have the necessary visibility to thrive. One method of creating visibility is through online promotion and marketing.The use of pay-per-click advertising campaigns, coupled with savvy social media maneuvers will drive traffic to your website. Pay-per-click allows you to select a list of keywords that can be used to “find” your website by search engines. PPCs are not free, however, and you will pay with every single click that someone allocates your way, but they are an effective jump starter.Most search engines and ad sellers offer flexibility in terms of payment, allowing you to decide the cost that you wish to pay each time a user clicks on the link within your advertisement. Costs are relative to the number of times your ad appears in the result page of the search engine. You have control over the keywords, the ad itself, and the time of day that your ad is posted. By selecting a PPC service you are creating the necessary visibility for your services or products that is necessary and vital to the success of any business.All search engines have this option. Google, YouTube, and Yahoo are the top three, but there are other providers such as Facebook. Google has been the leader for several years now, allowing PPCs on their site for close to a decade now. Facebook is a multi-million strong community and PPC has been introduced to Facebook, but the results are mixed. A good recommendation is to start slow if you are going the Facebook approach.Also, remember that sometimes people will click on a link by accident or they may just be browsing. There is no magic bullet to cure all of your company’s ills, but it is an effective tool. You will need to have a nice set aside in your advertising budget when investing in PPC campaigns.Pay-per-click advertising has its own methodology and the approach should encourage those businesses and individuals who are professionally-minded and serious about their online advertising, especially when investing in this platform. The more popular the search engine, the higher the cost of a PPC campaign. Therefore, if you are going to launch a PPC campaign on Google you may wish to either do a great deal of research or hire a consultant before dipping your toes in the water of pay per click.SEO experts abound and there will always be someone willing to provide you with statistical data on keywords, demographics, and budgets when tackling a project of this potential magnitude. In fact, perform a search and you will see the better ones lined up in ads along the sides of your search results window because they knew how to use keywords effectively to promote their brand.