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Nivea is a brand which is owned by the Beiersdorf having 125 years of experience which indicates its unperturbed commitment towards excellence. This company was founded on 28th March 1882 by noted pharmacist Carl Paul Beiersdorf. They have continuously traced specific needs of their clients and addressed them as per the requirement. This is the main technique used by man companies to become a major brand.Nivea is one of the best brand names in the world, producing effective skin and body care products that appeal to its clients. It has been producing skin care, body care, lip care, bath care, deodorants, sun care and many other pioneering products for many decades now.Both men and women these days crave to achieve that elusive look flawless skin for various reasons. To that end, its clients have always trusted care products from Nivea such as body lotion, shower gel and soaps, sun lotion, etc. However, Nivea doesn’t stuff or market too many products for everyone. The secret behind its success is the launch of few effective skincare products. However, Nivea has never been wary of reinventing itself, which is evident in its usage of cologne in their products.Express Hydration Body LotionIt’s a lotion used for hydrating your body. This lotion is full of Hydra IQ and sea minerals, thereby being effective for normal skin. Anyone having a normal skin can apply it on the entire body and be assured of a smooth. moist skin for more than 24 hours.UV Protect LotionIt’s a lotion which protects you from UV rays. It comprises of Hydra IQ and advanced double UV protection. The product moisturizes your skin and also protects its from the harmful rays of the sun. It can also be applied on the whole body on a daily basis to prevent aging..Smooth MilkIt gives best results if applied on dry skin daily, and contains Hydra IQ and Shea butter, which deals with dryness in layers. This precious formulation moisturizes intensively, gives long lasting softness while preventing the skin from drying out.Body Milk NourishingIt is enriched with Hydra IQ, natural minerals and moisturizers. The rich and creamy formulation along with almond oil imparts effective care for smoother skin. Nivea claims to offer smoother skin within 24 hours with this lotion.Happy Time Body LotionA person having normal skin can apply it smoothly all over the body to get long-lasting benefits and strengthen their skin’s innate protection layer. It is replete with Hydra IQ and bamboo milk, along with the orange blossom fragrance. This light, mild scent of orange flower is very gentle on the skin.All these body care products have delivered proven results because of the abundant presence of natural minerals and other effective ingredients. Grab any of the products now and get prepared to be pleasantly surprised by their astounding results!

Launching an online business isn’t really that difficult these days, given that you got access to the right tools and techniques. Of course, if you want to find success and regular profits, you need to be sure not to make some of the more common mistakes that most people are going to make when they launch their businesses. In this article we are going to talk about three of the common mistakes people make and that you should avoid.

1) First of all, don’t make the mistake of building the wrong internet based business. This means that every day the Internet changes and there are always new opportunities. What you did five years ago won’t work for you today. You need to go with the flow and design your business model based on what’s working now, and what’s in demand now. Besides that, when you start a business you need to go after something that will increase your bottom line, not lower it. This means that, before you adopt any business model, you need to make sure it is suitable for your needs. Before you make your decision, do some homework and talk to people.

2) Lots of new businesses focus on marketing methods that aren’t really all that effective for promotions and so they don’t get very fast results. This often affects the motivation of the business and may become the reason for the entrepreneur to quit. This is why it is very important to be creative when it comes to your marketing and promotional efforts. You need to think creatively when you are putting together your marketing materials and generating traffic for your site. Competition is fierce on the Internet and that means that you need to know how to be innovative and prove that you are better than the others in your market. You will make a whole lot more money and be far more successful if you can offer buyers something that nobody else can offer but you can only reach those buyers if you’re willing to experiment and get creative with your marketing efforts.

3) Finally: failing to understand your target audience is an extraordinary mistake you should avoid. It is virtually impossible to start your own internet based business if you don’t know anything about your target market. You need to understand your target audience completely, backwards and forwards. If you don’t learn everything you can about potential buyers it is a certainty that your business will fail. You can’t build successful products if you don’t know who you will sell them to.

In summary, the mistakes that we talked about in the above article are nothing new. In fact, these mistakes get made regularly by entrepreneurs. The real difference is in avoiding these mistakes and ensuring that your launch is as smooth as possible. If you look at the mistakes in this article you will see just how easy it is to avoid making them.

If you are a marketer, you must market your own products… you HAVE to admit.

So what is the number one hurdle for creating and launching your own products?

Is it TIME? Sure, it takes long time if you’re still creating products and using conventional methods.

Myth of PDF Reports

If you are a marketer like me, you sign up for special reports. These are made out of PDF files digitally delivered to you.

The problem for a marketer with “PDF distribution approach” is that writing is not for everyone. Worse, depending on the demographic, if your writing is less than perfect, your special reports can damage your credibility.

Give Audio Reports

What if you started giving away audio reports? You have been told all this time that you thought you must give away a special report in PDF.

Sure, everyone else does this, but to stand out from the rest in a competitive market, you have to zig when everyone else zags. So give away audio for a change.

Why Using Audio Is Smart

The good news about publishing audio is you can outline what you want to say and record it. Unlike written reports, your grammar does not have to be perfect and listeners are more forgiving.

Audio reports are easy to consume – think about this, with iPod, in the car, MP3, it provides great passive modality. In fact, you can podcast your way to iTunes to leverage even more.

If you sell premium products, people need to know you better. With voice and passion coming through your audio stream, you can better turn subscribers into paid customers. Especially if you’re selling high-ticket items, your audio will paint a better picture of you to the audience.

Here is the 7 steps you should follow when launching a quality audio product. Keep in mind, the best audio recording style (or most entertaining style) is when you team up with another like-minded partner and speak in a group.

Even if you’re the absolutely the best in your subject matter, listening to your solo recording will get boring. So get yourself Skype, download free MP3 recorder and outline with a partner what you want to talk about.

1. Give a nice intro and ask a pop question. If your audience doesn’t know the answer, you got them pay attention to you the rest of your podcast. Let them know they need your info.

2. Tell them what’s in it for them.

3. Tell them why they should listen to you.

4. Tell them what’s NOT working, like in this article, PDF is not working for everyone.

5. Introduce solution – in this article, I used audio report as its solution.

6. Validate – share example of your solution is helping as opposed to the conventionally used solution

7. Call to action – now they heard you, you need to ask them to do something.

There you have it, you’ll have an audio product to launch it. Hey since it’s not another PDF report, why don’t you charge more money than what others normally charge for similar written reports?

By the way, do you want to learn more about creating product funnel to drive sales for your online business?

If so, I suggest you to check this out: Turning Point – A Marketer’s Guide to Changing The Rules for Extraordinary Results.