Why an Integrated Workplace Safety and Wellness Program Is Best

Employees are a business’s most valuable asset and keeping them safe and healthy should be a priority for any company. Many businesses have a workplace safety program and a wellness program, but the two programs operate independently of one another – but should they? There are some compelling reasons to integrate the two so that employees can benefit from a more global, holistic approach to staying safe and healthy on the job.

To adequately address health and safety issues, companies need to look not only at whether an employee is performing their job safely but whether they’re healthy and fit enough to do their job without a high risk of injury. Issues like obesity, poor physical fitness and inadequate nutrition make it harder for employees to carry out certain tasks in the workplace.

The link between health and safety

According to research published in the American Journal of Public Health, people who are obese are at higher risk for occupational health issues and injuries. When obese staff are exposed to chemicals on the job, they’re at higher risk for occupational asthma and heart and lung issues compared to a non-obese person. They’re also at greater risk for ergonomic issues and bio-mechanical problems including carpal tunnel syndrome. If companies focus on workplace safety without addressing the obesity issue, the bigger problem remains. A unified approach that integrates occupational safety measures with wellness initiatives that emphasize good nutrition and weight control provides a more effective solution to the problem.

There’s also the issue of back injuries. Back injuries are one of the most common workplace safety issues, and people who are overweight and physically unfit are at higher risk for injuring their back on the job. Most back injuries occur as a result of lifting objects at work and ergonomic issues. Although it’s not possible to prevent all work-related back problems, integrating wellness with safety by emphasizing regular exercise to strengthen muscles in the lower back can reduce back injuries. Integrating workplace safety and wellness offers a more well-rounded approach to preventing back injuries.

What part does wellness play in safety? Wellness programs that focus on stress reduction, smoking cessation and alcohol and drug-related issues are also important for workplace safety. According to a study published in a Canadian publication called The Daily, smokers are at greater risk for being injured at work compared to non-smokers. Among women, the risk was nearly double. Stress does more than just affect employees psychologically – it increases their risk of being injured on the job. Employees who are under stress at home or at work are distracted and less able to focus on doing their job safely. Integrating stress management into a workplace safety program can help reduce the number of injuries and motivate employees to be more productive. Nutrition is another factor that a workplace safety and wellness program should address. Employees who start their day with only a cup of coffee are more prone to blood sugar drops that can lead to workplace injuries. Good nutrition is an integral part of any safety program.

There’s another benefit of merging wellness and workplace safety. Employees are less likely to participate in programs that address workplace hazards than they are wellness programs that focus on personal benefits. Integrating the two makes it more likely that employees will take part.

The bottom line

Combining workplace safety with wellness has a number of benefits for both employees and employers. Most importantly, it helps to create a safer, healthier and more productive workplace – and that’s something every company should strive for.

Nivea Offering Best Body Care Products

Nivea is a brand which is owned by the Beiersdorf having 125 years of experience which indicates its unperturbed commitment towards excellence. This company was founded on 28th March 1882 by noted pharmacist Carl Paul Beiersdorf. They have continuously traced specific needs of their clients and addressed them as per the requirement. This is the main technique used by man companies to become a major brand.Nivea is one of the best brand names in the world, producing effective skin and body care products that appeal to its clients. It has been producing skin care, body care, lip care, bath care, deodorants, sun care and many other pioneering products for many decades now.Both men and women these days crave to achieve that elusive look flawless skin for various reasons. To that end, its clients have always trusted care products from Nivea such as body lotion, shower gel and soaps, sun lotion, etc. However, Nivea doesn’t stuff or market too many products for everyone. The secret behind its success is the launch of few effective skincare products. However, Nivea has never been wary of reinventing itself, which is evident in its usage of cologne in their products.Express Hydration Body LotionIt’s a lotion used for hydrating your body. This lotion is full of Hydra IQ and sea minerals, thereby being effective for normal skin. Anyone having a normal skin can apply it on the entire body and be assured of a smooth. moist skin for more than 24 hours.UV Protect LotionIt’s a lotion which protects you from UV rays. It comprises of Hydra IQ and advanced double UV protection. The product moisturizes your skin and also protects its from the harmful rays of the sun. It can also be applied on the whole body on a daily basis to prevent aging..Smooth MilkIt gives best results if applied on dry skin daily, and contains Hydra IQ and Shea butter, which deals with dryness in layers. This precious formulation moisturizes intensively, gives long lasting softness while preventing the skin from drying out.Body Milk NourishingIt is enriched with Hydra IQ, natural minerals and moisturizers. The rich and creamy formulation along with almond oil imparts effective care for smoother skin. Nivea claims to offer smoother skin within 24 hours with this lotion.Happy Time Body LotionA person having normal skin can apply it smoothly all over the body to get long-lasting benefits and strengthen their skin’s innate protection layer. It is replete with Hydra IQ and bamboo milk, along with the orange blossom fragrance. This light, mild scent of orange flower is very gentle on the skin.All these body care products have delivered proven results because of the abundant presence of natural minerals and other effective ingredients. Grab any of the products now and get prepared to be pleasantly surprised by their astounding results!

New Product Marketing Strategy

Marketers have numerous tried and tested methods for developing successful new product marketing strategy, many of which include some kind of social media element. This means that a new product marketing strategy is now largely reliant on the Internet. Success always starts with a strategy, and for your new product, this is a necessity.

Internet marketing has become so vast that marketers need different strategies for marketing products through different online platform. A Pinterest strategy will not look like a Facebook strategy; therefore, it is important to determine what kinds of Internet marketing are most appropriate for your product. However, there are some general practices that should always be applied.

Finding Your Demographic

When developing your new product marketing strategy, start by compiling a list of the kinds of people who will be most interested in your product. Be as specific as possible. It might be helpful to take your description of your target market and identify real people on social networks who represent your target customer.

Generate a Buzz

Offering freebies is also a great way to generate a buzz about your product online. Ask people to share or Retweet a photo of your product for a chance to win one for free. Freebies and promotional offers can also help to brighten up your everyday press release to bloggers. Find a blog that has a niche that relates to your product and offer them free samples in exchange for writing a review of your product.
If there are celebrities or industry influencers that fit your target market, offer them freebies. If they like your product, chances are they’ll send a “Thank You” tweet or post that will drive loads of online traffic to your product’s social media accounts or website.

Use SEO

New product marketing strategy should also include Search Engine Optimization (SEO). Analyze your target audience and create a list of keywords they might use to search for similar products. If possible include SEO in your product description or any press releases you submit online. Implement SEO through developing a blog as a part of your product’s website. Your blog’s content determines the success of your SEO strategy. Chances are competitors are using the same words, so providing useful content for your target market is important.

Use blogging and other forms of social media to become an expert in your product’s industry. Use websites like MeetUp and Eventbrite to create powerful events surrounding your product and press releases to tell people about the events. Examples include gallery showings, tastings and fashion shows. Also, join or create LinkedIn groups where you can share information about your product on discussion boards. Sharing and linking back to your website through these social media outlets will also help to build your SEO profile.

Creating a new product marketing strategy is necessary for launching a new product in any market, online or in brick and mortar stores. While not every plan is successful, it is almost impossible to be successful without first developing a plan. A new product marketing strategy is key.