Search engines are used for practically everything, from shopping to finding “how to” articles. Most websites are found through using a search engine, however, not all websites get the traffic they need to survive because they do not have the necessary visibility to thrive. One method of creating visibility is through online promotion and marketing.The use of pay-per-click advertising campaigns, coupled with savvy social media maneuvers will drive traffic to your website. Pay-per-click allows you to select a list of keywords that can be used to “find” your website by search engines. PPCs are not free, however, and you will pay with every single click that someone allocates your way, but they are an effective jump starter.Most search engines and ad sellers offer flexibility in terms of payment, allowing you to decide the cost that you wish to pay each time a user clicks on the link within your advertisement. Costs are relative to the number of times your ad appears in the result page of the search engine. You have control over the keywords, the ad itself, and the time of day that your ad is posted. By selecting a PPC service you are creating the necessary visibility for your services or products that is necessary and vital to the success of any business.All search engines have this option. Google, YouTube, and Yahoo are the top three, but there are other providers such as Facebook. Google has been the leader for several years now, allowing PPCs on their site for close to a decade now. Facebook is a multi-million strong community and PPC has been introduced to Facebook, but the results are mixed. A good recommendation is to start slow if you are going the Facebook approach.Also, remember that sometimes people will click on a link by accident or they may just be browsing. There is no magic bullet to cure all of your company’s ills, but it is an effective tool. You will need to have a nice set aside in your advertising budget when investing in PPC campaigns.Pay-per-click advertising has its own methodology and the approach should encourage those businesses and individuals who are professionally-minded and serious about their online advertising, especially when investing in this platform. The more popular the search engine, the higher the cost of a PPC campaign. Therefore, if you are going to launch a PPC campaign on Google you may wish to either do a great deal of research or hire a consultant before dipping your toes in the water of pay per click.SEO experts abound and there will always be someone willing to provide you with statistical data on keywords, demographics, and budgets when tackling a project of this potential magnitude. In fact, perform a search and you will see the better ones lined up in ads along the sides of your search results window because they knew how to use keywords effectively to promote their brand.
Product Launching – 7 Smart Steps to Producing Audio Reports For Informational Products
If you are a marketer, you must market your own products… you HAVE to admit.
So what is the number one hurdle for creating and launching your own products?
Is it TIME? Sure, it takes long time if you’re still creating products and using conventional methods.
Myth of PDF Reports
If you are a marketer like me, you sign up for special reports. These are made out of PDF files digitally delivered to you.
The problem for a marketer with “PDF distribution approach” is that writing is not for everyone. Worse, depending on the demographic, if your writing is less than perfect, your special reports can damage your credibility.
Give Audio Reports
What if you started giving away audio reports? You have been told all this time that you thought you must give away a special report in PDF.
Sure, everyone else does this, but to stand out from the rest in a competitive market, you have to zig when everyone else zags. So give away audio for a change.
Why Using Audio Is Smart
The good news about publishing audio is you can outline what you want to say and record it. Unlike written reports, your grammar does not have to be perfect and listeners are more forgiving.
Audio reports are easy to consume – think about this, with iPod, in the car, MP3, it provides great passive modality. In fact, you can podcast your way to iTunes to leverage even more.
If you sell premium products, people need to know you better. With voice and passion coming through your audio stream, you can better turn subscribers into paid customers. Especially if you’re selling high-ticket items, your audio will paint a better picture of you to the audience.
Here is the 7 steps you should follow when launching a quality audio product. Keep in mind, the best audio recording style (or most entertaining style) is when you team up with another like-minded partner and speak in a group.
Even if you’re the absolutely the best in your subject matter, listening to your solo recording will get boring. So get yourself Skype, download free MP3 recorder and outline with a partner what you want to talk about.
1. Give a nice intro and ask a pop question. If your audience doesn’t know the answer, you got them pay attention to you the rest of your podcast. Let them know they need your info.
2. Tell them what’s in it for them.
3. Tell them why they should listen to you.
4. Tell them what’s NOT working, like in this article, PDF is not working for everyone.
5. Introduce solution – in this article, I used audio report as its solution.
6. Validate – share example of your solution is helping as opposed to the conventionally used solution
7. Call to action – now they heard you, you need to ask them to do something.
There you have it, you’ll have an audio product to launch it. Hey since it’s not another PDF report, why don’t you charge more money than what others normally charge for similar written reports?
By the way, do you want to learn more about creating product funnel to drive sales for your online business?
If so, I suggest you to check this out: Turning Point – A Marketer’s Guide to Changing The Rules for Extraordinary Results.
eBooks – 5 Ways to Sell Your Information Product Quicker Than Everyone Else
If you are just getting started in the eBook business, then you know there is cutthroat competition out there. In order to give yourself the best chance possible, you will need to follow the following 5 tips. Keep reading to find out how you can make your new eBook business prosper more than you ever thought possible.
Here are 5 things that you can do to make sure that your product sells quickly:
1. Learn to fail fast- If you have created a product and it is not selling in a short amount of time, there may be no customer want for it. When you are building an eBook empire, you will need to create multiple products before you can hit the jackpot. There will be a few duds and a few successes. Let your losers go quickly and keep adding to the topics of your winners.
2. You cannot promote your product too much- Use every avenue that you can think of to promote your new eBook. Write articles, use paid advertising, go off-line. There are customers in many different places and they don’t all use the same media to get their information. It’s important to develop as many customer streams as possible.
3. Create an eBook launch system- This is where you develop a marketing plan that slowly gets your customers ready for your product over a periods of time. You will let them know that it is coming and gradually show them what they will learn on the release date. If you do a good enough job of launching, most customers won;t even bother reading your sales letter. They will go straight for the order button.
4. Develop your own email list- You need to have your own list instead of relying on affiliates or JV partners to promote your product for you. You are the only one that cares the most about your product, so you must be the one in charge of your marketing message in order to sell it.
5. Feed a starving crowd- If you sell a product to a group of people that is already hungry for what you are selling, then you will have a million times better chance of closing the sale than you would if you were to develop a market from scratch. Do your homework BEFORE you develop your product and you will have a huge leg up on all the other people out there that are just floundering around with random ideas and no buyers.